What Are the Largest Market Research Companies in Australia? Here’s Our List

You want to start a business or, perhaps, expand your existing one into new markets. Maybe you want to launch a countrywide sales campaign to attract new customers and reignite old flames.

But, before you do, there are a couple of things you need to consider like – What is your decision based on? Do you have solid data to back it up? What are your competitors doing? Has the same strategy worked for them?

Is this the right time to do it? Who’s your target audience, and, where are they? What is the best way to reach them? How much capital would you need? What’s the ROI? Is it worth it?

Where’s the best source funding? What is the average lifespan of the businesses in your sector? What are the odds of crashing and burning? What mistakes have others made that you should be wary of?

Any decision you make for your business needs to be based on cold hard facts – nothing less. With that being said, here’s our list of the largest market research companies in Australia that can help you get the information you seek.

Top Market Research Companies for Australian Businesses

Here’s a comprehensive list of the top 12 market research companies you can use to gain valuable insight into your business’ sector.

1. D&B

Dun & Bradstreet, or D&B as it is popularly called, is one of Australia’s largest market research companies. It has been in operation since 1887 and holds valuable information on more than three million businesses. You’ll find free market research reports on the official website, which you can leverage to propel your company forward.

2. Deloitte

Deloitte is well known for its audit, financial advisory, consulting, tax, and risk management services across Australia. Their vast customer base allows them to collect a ton of data and information across a wide range of industries. The company website has loads of market research reports and media releases, several of which you can download for free.

3. Ernst & Young

Just like Deloitte, Ernst & Young also provides audit, advisory, consulting, tax, risk management, and market research services. The company has a comprehensive market research repository on its website that you can access to get information relevant to your business.

4. IBISWorld

IBISWorld has a dedicated team of analysts in Australia whose sole mission is to scour market analysis, demographic, and economic data, to compile meticulously researched business information across dozens of industries. You can access these comprehensive reports through a subscription service on its site.

5. Roy Morgan Research

This is arguably Australia’s oldest market research company. Having been founded in 1941, it was initially focused on corporate image, public opinion, and media assessment services. It has since evolved and deals with all aspects of market research using data collection techniques like phone, personal, and self-administered interviews.

6. BIS Shrapnel

BIS Shrapnel is one of Australia’s leading market research companies. It prides itself on helping businesses to better understand the industries they operate in. The company provides detailed market data through thoroughly researched market forecasts that are as accurate as they are reliable.

So, whether you deal primarily in the commercial property market, building and construction sector, or even retail, the company has the detailed reports you need to move your company to the next level.

7. The Australia Bureau of Statistics

The ABS is the country’s national statistical agency. It researches people, industries, the economy, the energy sector, and the environment. It allows individuals and businesses alike to access all the statistics about Australia, at no charge via the website. It is the most comprehensive market research database you’ll come across.

8. Research Now SSI

Research Now SSI has set itself apart as a global leader in providing digital data insights. The company has worked with more than 5,800 clients spread across several industries, including corporate, healthcare, media, consulting, and retail, to provide market research data for better insights and decision-making.

9. KPMG Acuity

The Acuity Research & Insights Business was one of Australia’s top boutique market insight firms. KPMG acquired the firm in June 2017, and now offers a full range of marketing research and insights services.

The company’s specialty lies in community behaviours, attitudes, and understanding; employee engagement; corporate communications and strategy; and, customer experience, satisfaction, and advocacy. Its website has several market research reports that you can download and analyze.

10. Inkwood Research

Inkwood’s specialty lies in developing customized and syndicated reports based on in-depth market intelligence studies. This ensures that businesses stay up-to-date with the latest information that’s applicable across a wide range of industries.

These include the healthcare, technology, automotive, materials, and chemicals sectors. The company periodically updates its data to ensure that you get relevant insight into the industry you operate in.

11. Adept Research

Adept Research sets itself apart from the competition through its commitment to deliver actionable market research insights to its customers. The research firm has been in existence for a little over two decades and works with medium and large scale enterprises that operate across a wide range of industries.

Adept’s specialty lies in market research for the small business, consumer, and non-profit sectors.

12. Tourism Research Australia

TRA is an agency under the government’s Department of Resources, Energy, and Tourism (RET). It provides research, analysis, and statistics to promote policy development and marketing for Australia’s tourism industry.

If your business is in this sector, you’ll find invaluable marketing insights in the publications section of the TRA website.

Edge-Out the Competition

The important thing to remember is that market research isn’t something reserved for startups or companies that want to venture into new markets. It’s an ongoing process that you’ll always need to engage in. That’s how you’ll gain an edge over your competitors.

Use the insights you gain to inform any strategic decision you make for your business. The market research companies detailed in this guide are a great place to start.

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